The way people shop and look for services has been forever changed by the internet. We no longer rely on print ads or phone books to find businesses. We now have more control and can access information when, where, and how we want it.
The first and most important aspect of helping your business get found online is to develop a website (I know this may seem obvious but I can’t tell you how many small business I worked with that completely ignore this one).
There are many ready built website templates some companies offer that can help you to do this, but even this can be difficult if you are not very tech savvy. Most companies find that it is best to leave this up to the professionals to have a website built for them to give them a professional feel and a good first impression.
After you have your website, you will need to claim, edit and manage you your businesses listings online.
Two of the most crucial places are…
Google my business
Since Google is the most popular search engine, maximizing on the exposure that you receive from their tools is an important thing to consider. In addition to listing through Google Places, you will also need to set up a Google – My Business page. With this you will be able to customize what is seen about your company, provide basic information, have it show up on maps and connect with your customers.
These are the most common places that businesses are listed, and listings with these are vital to the success of the online portion of your business.
Keep in mind that there are many other places that you can choose to list your business and it may be difficult to know which are best. Doing a simple search for online business directors can show you where you should have you business listed, you many want to get some help as it can be tedious to list you business in the 50+ online directories.
Keep on top of your online reviews, getting amazing reviews will boost your business and keep customers coming. I know that nobody wants bad reviews but getting bad reviews can be a huge opportunity in disguise. Responding to those reviews and addressing a angry customers shows potential customers that you are a business owner that really cares, it is great PR for your business.
(Keep in mind that you never want to offer for incentives for reviews. All reviews should come naturally when you provide excellent service)
Online social media like Facebook and twitter are a great way to interact with you clients. Offering online coupons and answering customer questions is a great way to generate more business.
Your business is important and some of the ways that can be very helpful when getting your business out there on search engines can be time consuming and difficult, especially if you are not familiar with the process. However, there are companies and services available that will help you to get your business found online and will help eliminate the headaches of trying to figure it out for yourself.
The internet has and continues to change our world. People are finding themselves turning to the internet for just about everything. As a business you need to make sure you are doing all you can to be where your customers are looking.